Today I bring you what could potentially be my favorite shoot to date. It's of a 2008 Balloon White Lamborghini Murcielago Roadster LP640. Rick, a good friend of mine who I met two years back during a cross state adventure hosted by Exotics Rally, brought out his Murcielago to the event and I fell in love with the car. It was then that we decided that we would shoot his car. The day finally came this past weekend, although weather conditions could have been better, the fog definitely added drama to the shoot. (more…)

In this week’s blog, C3 got a chance to meet with Sergio of Ai Motorsports and shoot his current fleet at Sergio's residence, which can be considered a dream collection to many. Sergio tells us what the company means to him: “AiMotorsports is a style or vision for the cars I own. It stems from AiMediaGroup. We focus on extreme performance for our clients. The idea is that we take their current program and make it the best that it could be. The same principles are applied to AiMortorsports, taking the best from a manufacturer and making it better. In time, I would consider making AiMotorsSports into a mainstream business. The company purely defines my car collection. I make each car custom with its own individuality without going too far, which is the hardest part. Having restraint, yet making it a one-off is what makes us unique.” The following Q&A explains Sergio’s passion for the auto industry and his advice for fellow enthusiasts: (more…)